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To create the Visual Identity for the new lighting project, signed by Peter Gasper for the Museum of Contemporary Art in Niterói, a building designed by the architect Oscar Niemeyer. The project should transmit concepts of conscious use of energy and natural resources, in an intelligent and simple way, through a visual rereading of the Museum.

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From these difficult values ​​to be aggregated in the same project, Claudio Ventura Studio created the commemorative brand of MAC's 10 years with 3 rectangles:

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The first one presents the figure of the museum reflected in its water mirror, in a background of amber light, which resulted in an organic and shapeless design, of a work widely known for its strong and precise lines and angles.

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The second rectangle shows the name of the Museum over reddish lighting.

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In the third rectangle, the name of the event on the shadows: 10 light years.

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To conclude, the communication pieces were printed on recycled paper and, whenever possible, were developed following the Brand layout, creating folded paper elements and different exciting assemblies.

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