The Visual Identity developed for Jussara Produções is based on visual concepts that refer to a Rio de Janeiro from the times when the city created trend and dictated fashion and customs for all Brazil.
A combination of vintage elements with modern graphic treatments offers the company's Visual Identity sophistication, quality and uniqueness.
Thus, Logo and Visual Identity reinforce the history and relevance of the company in the Brazilian film scenario.
The colors and the graphic treatment of the Visual Identity created refer to the city of Rio de Janeiro and surprises without making an effort. The shades of blue mix, as in the landscape of the south zone. The retro font is applied with great prominence, ensuring easy reading.
The figure of the two brother hill starts loose and in the middle of the symbol "enter" the screen, 16X9 blue rectangle, instigating the look and creating an excellent visual concept for the video production company.