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The work of creating the Visual Identity of the dentist office/clinic Juliana and Karla had as main focus to position the brand to serve the classes A and B+ of the city.

For this, Claudio Ventura Studio developed a Visual Identity that was able to transmit the concepts of beauty, sophistication and extreme quality in its services, generating a perception of value that positions the office above the intense fight of prices and relationship between dentists, as well as between dental offices versus health plans.