Create the Logo and the Visual Identity for a law firm focused on business clients, characterized by a team of extremely qualified professionals in different areas of law. A team aligned with what is most modern in law, involved and dedicated in a different way in each job.
To meet these values, Claudio Ventura Studio created the slogan from which the entire project was developed: Our greatest values are the expertise and dedication that we offer to our customers.
Visually, a blue and gray semitone palette was created, which, in contrast to white and with lowered black and white photos that present the universe and the daily life of the team, convey seriousness with a young, executive profile guided by excellence.
The Logo became a complement to this strong Visual Identity; a simple, fine and precise signature, summary of the expression LESS IS MORE.